Streaming is Sharing
April 11, 2018
Growing up, you might remember that whenever you popped in a DVD or VHS tape, there would always be an ominous FBI warning that showed before the movie started. Sometimes these warnings were even accompanied by a commercial attempting to discourage the viewer. It had people breaking into cars or stealing TVs; it used these actions to remind the viewers that pirating a film is also a form of theft. However, if a film is watched or if music is downloaded illegally, how much damage is truly being done? Yes, the people whose income is made up of how successful a movie is in the box office will take a small hit, but more often that not these moguls will continue to make hundreds of thousands of dollars, even if you skip paying the $10 for a movie ticket and watch the film for free in the comfort of your own home. The same goes for downloading music. Musicians make money from selling their songs, albums, merch, and concert tickets, so it seems that someone like Beyoncé (whose net worth is over $350 million) can handle it if her next album was downloaded illegally, even if it’s done on a grand scale. The question remains: how much damage is actually being done?
Those who would seriously be hurt by pirating entertainment are the independent, burgeoning artists who are working hard to simply make a name for themselves. Yet those are the people who are offering their music at a reduced rate (or even free) because they desperately want to develop a fanbase. Once they have fans, they can start selling merchandise and going on tour, and the more fans they have, the bigger spaces they can fill, thus selling more tickets. Musicians make most of their money from touring, anyway, and when they do sell a single or an album their recording company takes a portion of the profits; therefore, they really only make a couple of cents a song. All artists should support the illegal downloading of music because it makes their product more accessible to the masses. People who wouldn’t normally pay for the album may download it for free and become a fan; if the only option was to buy the music upfront, why would anyone buy music from an artist they don’t know? It is simple, really: free music means more fans, more fans means bigger concerts, bigger concerts means more tickets, more tickets means more merchandise sold, and more merch and tickets sold means more money.
This same logic can be applied to movie streaming services like Netflix, Hulu, Amazon Prime, HBO, and the like. Imagine yourself in this situation: you are watching TV when you see a trailer for a new addition to the movie series “Mission Impossible” come on. Unfamiliar with the series, you let it play and forget about it immediately after it ends. This is where streaming services come into play. Making films available for free means that the respective producers earn a bigger fanbase; had you been a member of a streaming service, you could have just binge-watched the entire series for free and when you see the trailer, you’re ecstatic, and cannot wait to go spend your valuable and hard-earned money on a ticket. Often you’ll see the last movie in a series pop up on Netflix a couple of weeks before the new one comes out on the big screen. The older movie may now be free to watch and not earning any revenue, but accumulates more and more money in the respect that it makes viewers want to see the next entry. Plus, the producers will see the result of this decision in dollar signs once the movie premieres.
In most cases, streaming and pirating music and/or movies seems like it would be detrimental to the creators, but in the long run the benefits outweigh the bad. Recognizability and familiarity are great rewards that result from streaming; building a fanbase requires your music or movie to have these assets. Eventually, the profits obtained from having this base belittles the consequences of any lost revenue from pirating and/or streaming. Conclusively, streaming and pirating should remain the same. It widens the size of the audience so more and more people can enjoy the creator’s pieces of art. It benefits everyone, so save money today and go download some free movies and music!